BRAND STRATEGY
Elevate your brand’s social media presence with a comprehensive strategy.
Let me take over the brainstorming, content creation, and social execution while establishing a brand tone, identity, and aesthetic crucial to securing yourself as a reputable resource in your industry.
Your Brand’s BFF
Tilit
Tapping into the NYC food scene, Tilit is a trendy chef apparel company. I aim to promote new launches with relevant Reels, graphics, and influencer cross-promotions while keeping a specific brand aesthetic.
Blue Nile Diamond
Keeping up with an audience of over 2 million across Facebook, Instagram, and Twitter isn't always easy, but someone needs to manage the influx of comments and messages. For almost three years, I've provided Blue Nile Diamond with across-the-board community management services and weekly performance and sentiment reports, proving that an engaged and active brand will increase followers, engagements, and impressions.
Hotwire Global
How do you market cybersecurity? EASY! Just kidding, but that's where I come into play. I worked with global agency Hotwire Global to market their cybersecurity client, making dense materials fun, digestible, AND informative. Through informative articles, our #AskMeAnything series, where users could vote on which question they wanted to be answered by our experts, and creatively designed infographics and animations, we brought cybersecurity to life on Twitter and LinkedIn.
gettacar
gettacar needed a social media manager to raise brand awareness and increase followers across social media, specifically Instagram. Through the use of user-generated content that showed real customers, we were able to prove they were a reputable, trustworthy brand. We hit our 10K follower goal within the year by utilizing influencers and running contests and promotions (see above).